I just watched West Chester University professor Paul Morgan's recent Ted Talk, where he puts his own twist on environmental visionary Amory Lovins' command to "pay attention!"
He calls us out on our attempts to be "more sustainable". According to Professor Morgan, "Something can never be more sustainable. It either is or it isn't. Either you're pregnant or you're not. It's either sustainable or its not."
If you've got 20 minutes, please watch this video. You may never think about sustainability the same way again.
He calls us out on our attempts to be "more sustainable". According to Professor Morgan, "Something can never be more sustainable. It either is or it isn't. Either you're pregnant or you're not. It's either sustainable or its not."
If you've got 20 minutes, please watch this video. You may never think about sustainability the same way again.