photo credit: Aqua Mechanical, Flickr
“Let's think before we buy, wear, discard, and buy again. Can we buy clothes used? Buy responsibly? Buy LESS? Learn to sew a few things? (Stop shaking your head. Everyone's great grandmother used to, so you can too. Boys too.) Do we really need so many new outfits? Are we just perpetuating a culture that defines us based on what we're wearing rather than what we're doing? What if we spent our energy trying to BE good, interesting humans instead of trying to LOOK good and interesting? ”
According to clothing industry sources, 40-80% of GHG emitted during the lifetime of clothing is from washing, drying, and ironing. Overwashing cloths wears them out faster, leading to a shorter lifespan and earlier disposal.
The dress company wool& offers a gift card incentive for completing a similar 100 Day Dress Challenge. Their merino wool dresses are odor resistant and quick drying, making them suitable for continuous use. Over 1500 women have completed their challenge, many finding that they needed to wash their dress infrequently if at all during the 100 days of continuous use.